Our Vision

Our vision is to help the community remove the barriers that prevent parents from raising healthy, thriving children.

We're building a movement of parents, carers and supporters to lobby governments and business for family-friendly workplaces, the best quality early learning and care, well resourced schools and a community that values children.

Who We Are

The Parenthood is a not for profit movement of Australian parents, carers and supporters. We represent thousands of mums, dads, grandparents and primary carers who want a voice in the issues that matter most to parents.

The Parenthood is led by a core team of staff and supported by a board of directors with extensive experience in digital campaigning, strategic communications, movement building and the big issues facing today's children. They take responsibility for The Parenthood's long-term strategy and financial governance.


  • To actively engage and mobilise parents – to provide the opportunities to have a voice and to play a part in the public debates and decisions that influence policies that affect the lives of parents and children.

  • To build a large movement of parents and primary carers who are advocates for issues related to children and families.

  • To be a lead voice on issues relevant to a majority of parents.

Values and ways of working

We hold the following values

  • Equity
  • Fairness
  • Integrity – encompassing accountability and transparency

The way we undertake all our work is

  • In the best interests of children and
  • inclusive of diversity


The Parenthood receives financial, in-kind and campaign support from the following organisations:


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Alys Gagnon - Executive Director

Alys is a writer, editor, organiser and advocate. She most recently worked in media, as an editor at Australia's largest parenting media site, www.kidspot.com.au and at the Mamamia Women's Network.

Alys lives in Melbourne with her husband, their two young children and a cat named after Australia's first female Prime Minister. You can follow her on Twitter.

Email: alys@theparenthood.org.au

Authorised by A Gagnon, The Parenthood, 673 Bourke Street, Melbourne.